Fill it in
1. Who you are & what you do
One or two lines — your name/brand and what you help people with.
2. Who you're for
Your ideal person: who they are, what they want, what they struggle with.
3. Your voice in 3 words
e.g. warm, funny, no-fluff · bold, honest, big-sister.
4. Words & vibes you LOVE
Phrases, emojis, energy that feel like you.
5. Words & vibes you HATE
The corporate/cringe/guru stuff to always avoid.
6. What you offer
Your products, services, or the free thing you're known for.
7. Your non-negotiables
Boundaries: topics you avoid, claims you never make, values you hold.
Your paste-ready Brand Brain
Copy this into any AI chat before you ask for content:
Here's my Brand Brain — use it for everything I ask.
I am [1: who you are & what you do].
I create for [2: your audience + their struggle].
My voice is [3: three words].
Lean into [4: words/vibes you love].
Never use [5: words/vibes you hate].
What I offer: [6].
My rules: [7: non-negotiables].
Write in this voice unless I say otherwise. If a request would break my
rules, flag it instead of guessing.
Pro move: save your Brand Brain as a note on your phone, or bake it into a custom GPT / saved assistant so it's always on — no re-pasting.